What kind of content do you think will grab the attention of today’s social media audience who are overloaded with content and highly distracted – a short attractive content or...
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WHAT TO POST ON SOCIAL MEDIA? 7 CONTENT IDEAS FOR NONPROFITS & CHURCHES
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Social media is easy
Right?
Click a picture or shoot a video. Write a description. Post on social media. That is it. Now your ministry is showcased around the globe using social media.
Right? Well, that is not entirely true.
And even though this approach might seem to work, it will work only for a short term.
This ‘randomly-post-anything-everything‘ approach might work for you for the first few days (or even weeks). But as you get a bit more serious about social media marketing for your ministry – with structured campaigns, with specific objectives and with a group of dedicated followers who engage with you – you need to have a good content creation plan. You need to have a strategy that will help you create valuable content on an ongoing basis.
You need to have a repository of content, so that you don’t start running out of posts as you go along. It is not a good thing for you to wonder what to post week-after-week and come up with something creative after you realise it is time to post. This can put you under tremendous pressure. Social media channels have a tendency to turn into a hungry-giant who gobbles up all the content you feed him and ask for more.
To help you lead a stress-free life when it comes to social media campaigns, I am giving you 7 perennial sources of church social media content. Each of these sources have the potential to supply content for your campaigns on an ongoing basis. For many years, I have used a combination of these sources in my consulting work, to produce engaging, value-adding and useful content for various ministries worldwide.
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